Schmoyer Reinhard is pleased to announce the firm has been named to the Client Recommendations Honor Roll included in the BTI Consulting Group’s just-released report The BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms 2013.
BTI Consulting Group drew on 13 years of data to develop the framework for measuring and analyzing the market presence and brand imprint of law firms. BTI’s analysis measured top-of-mind recognition of nearly 400 law firms based on unbiased, direct feedback from more than 500 individual interviews with in-house counsel at the world’s largest organizations. During the course of one-on-one in-depth interviews conducted between January 2011 and September 2012, BTI probed corporate counsel as to which law firms they associate with the nine distinct characteristics driving the selection, consideration and hire of new law firms.
For more information about the BTI Brand Elite selection process, please access their website http://www.btibrandelite.com/.