Schmoyer Reinhard Named a Brand Leader in the BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms Report

3.21.17

Schmoyer Reinhard has been named a BTI Brand Leader for innovation for how the firm makes changes to improve service for our clients. In the just released BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms report, corporate counsel rank Schmoyer Reinhard in the top half of all firms recommended first to peers and colleagues without prompting.

BTI’s research is based solely on corporate counsel feedback at more than 3,700 of the world’s largest and most influential companies. BTI’s analysis measures top-of-mind recognition of nearly 426 law firms based on unbiased, direct feedback from more than 633 individual interviews with in-house counsel at the world’s largest organizations. During the course of one-on-one in-depth interviews, BTI asked clients which law firms they associate with the 9 distinct characteristics driving the selection, consideration and hire of new law firms. Each and every law firm included in the BTI Brand Elite 2017: Client Perceptions of the Best-Branded Law Firms is the direct result of a specific unprompted client citation.

Executive Summary – BTI Brand Elite – Client Perceptions of the Best-Branded Law Firms