Schmoyer Reinhard Named as a Brand Leader in the BTI Brand Elite 2015: Client Perceptions of the Best-Branded Law Firms Report

5.06.15

Schmoyer Reinhard has been named to BTI’s Honor Roll for innovation for how the firm makes changes to improve service for our clients. In the just released BTI Brand Elite 2015: Client Perceptions of the Best-Branded Law Firms report, corporate counsel rank Schmoyer Reinhard as an innovative value leader out of the 450 law firms serving large clients.

BTI’s research is based solely on corporate counsel feedback at more than 3,700 of the world’s largest and most influential companies. BTI’s analysis measures top-of-mind recognition of nearly 450 law firms based on unbiased, direct feedback from more than 648 individual interviews with in-house counsel at the world’s largest organizations. During the course of one-on-one in-depth interviews, BTI asked clients which law firms they associate with the 9 distinct characteristics driving the selection, consideration and hire of new law firms. Each and every law firm included in the BTI Brand Elite 2015: Client Perceptions of the Best-Branded Law Firms is the direct result of a specific unprompted client citation.