Schmoyer Reinhard Named to the Innovative Value Leaders Honor Roll in the BTI Brand Elite 2014: Client Perceptions of the Best-Branded Law Firms Report

5.06.14

Schmoyer Reinhard has been named to the Innovative Value Leaders Honor Roll in the just released BTI Brand Elite 2014: Client Perceptions of the Best-Branded Law Firms report. Corporate counsel rank Schmoyer Reinhard in the top 25% of innovative value leaders out of the 650 law firms serving large clients, for making changes in process or the client experience to add value.

BTI’s research is based solely on corporate counsel feedback at more than 3,700 of the world’s largest and most influential companies. BTI’s analysis measures top-of-mind recognition of nearly 450 law firms based on unbiased, direct feedback from more than 300 individual interviews with in-house counsel at the world’s largest organizations. During the course of one-on-one in-depth interviews conducted between March 2013 and July 2013, BTI probed clients as to which law firms they associate with the 9 distinct characteristics driving the selection, consideration and hire of new law firms. Each and every law firm included in the BTI Brand Elite 2014: Client Perceptions of the Best-Branded Law Firms is the direct result of a specific unprompted client citation.