Schmoyer Reinhard Named to The BTI Brand Elite: Best-Branded Law Firms

6.27.12

Schmoyer Reinhard is pleased to announce that we have been named to BTI’s just-released report, The BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms.

The report delivers a comprehensive, detailed look at the brand imprints of more than 400 top law firms. Gauging top-of-mind recognition across 9 core metrics—including Bet-the-Company, Mover & Shaker and Recommended—and 3 critical success factors, this report paints a picture of what clients really think of their legal providers.

BTI drew on more than 10 years of data and interviewed over 3,000 corporate counsel to develop the framework for measuring and analyzing the market presence and brand imprint of law firms. BTI measures unaided market awareness along 9 key dimensions. Each of these contributes to how clients perceive law firms’ performance in the 3 critical success factors defining brand and, in turn, influencing hiring and selection: Client’s Choice, Premium, and Innovation.